ABC and FB

The TV station ABC is using the popular social network of Facebook to increase their young news audience. However, they are not the first news station to do this, CNN has already joined forces with MySpace. The two companies are in agreement that ABC will provide Facebook users with Web 2.0 related content. This includes debate groups, campaign trail videos , and online surveys. Additionally, ABC reporters will create their own personal Facebook profiles which will contain photos and blogs. "Networks are looking to connect with a lost audience -- and the way to do this, they have come to realize, is through Web 2.0 technology and Web sites."

I think this is a great idea, the traditional news is not as appealing to the youth today. This will make the news more contemporary with a youthful feel. It is a good public relations step for ABC.