Stormhoek - Blogging = Marketing

Chapter six of The New Influencers discusses small businesses. Blogging is a great way for small businesses to thrive. You don't have to be a great writer, update your blog everyday, have great connections," but you can be effective enough with a modest investment of time to make the effort worthwhile" (Gillin 120). Stormhoek especially interested me. They are a small South African wine maker. To promote their company, they sent free bottles of wine to bloggers, so that the bloggers would write about them and use them to start up their public relations. All of their marketing was done through blogs and it worked! Their sales double the year after this blogging marketing was done. That's incredible. The bloggers even gave them ideas for events and themes. Their website is full of blogs, Youtube videos, Flickr photos, RSS, and even a link to their Facebook group.