Ikea

Ikea is using a new technique for their advertising, with a new campaign and social media that supports its branding campaign. They are using a new theme, new commercials, and a photo contest. The America at Home page is a week long photo contest that challenges Americans to post photos that capture "the emotions of home": American home life, culture, social life, economy, etc. Snapfish is involved with the contest by allowing contestants to use their program to load their photos for free. Ikea is promoting this contest.

"Home is the most important place in the world" is the new theme of Ikea. It makes people look at Ikea in a new way. A way that is not only fun and hip, but is comfortable, family oriented, and for everyone. Brian Solis of PR2.0 says, "Brands are evolving from catchy slogans and artistic logos to living, breathing personalities that are defined by the people, principles, and community-focused activities behind them." Ikea has definitely established a new catchy slogan that focuses on all people, that can be seen as emotional and personal.

The UK approach differs from the US approach because the UK's approach is more direct and in your face. Their site of notgoinganywhere.co.uk, is for people who are not interested in money and profit of their homes. It is for people who love their home for the memories shared and its special and unique personality.

I think Ikea's efforts are good and will be successful. Their new commercials are catchy and different and their photo contest is exciting and happening at a great time for the world of social media. Additionally, their new theme will create a new brand image for people of what Ikea is like, and how they view it. In my opinion, they have done a great job, especially with fitting the theme and commercials together.