In chapter five of Citizen Marketers they discuss the issues with social media that the Coca Cola soft drink Surge faced. Savesurge.org and vaultkicks.org are fan sites created by Eric Karkovack for his love of these soda products. These sites became so popular that when googled they would show up before Coca-Cola's offical website. It seems silly that these sites were only for a soft drink that they really liked. However, these sites are successful and seem to get their points across! Companies need to keep up with social media and make sure to allow their customers to voice their opinions and give feedback.
2 comments:
Reading those chapters made me want to make a site like savestreetsharks.com or try to resurrect some other seemingly random bit from my childhood. Perhaps I should do that, probably get a grant or something.
I think that the surge site is a great example of how there is something for everyone on the web. Anything you want can be found and if it not there, YOU CAN CREATE IT.
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